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by Chuck and Sue DeFiore
Well, as we have discussed in previous newsletters first
you have to set up goals for yourself, both long term and
short term. Don't forget these goals define how your business
is run. They will determine what you do on a daily, weekly
and monthly basis. The best way to do this is to picture yourself
a year down the road. Close your eyes and get a mental picture
of where you want to be, what you want to have, how you want
to look, then open your eyes and write all that down on paper
or speak into a voice recorder.
First determine how much time you will have to work on your
business. If you are starting part time or spare time and
think you might have 5-7 hours per week, in reality you probably
will have 2.5 to 3.5 hours per week. Whenever we ask a partnering
student how much time they have I always cut the time they
give me in half. Why? Well because things come up, such as
children, obligations, illnesses, their other job, etc. So
rather than kid yourself and set yourself up for failure before
you even start, be realistic with the amount of time you will
have.
Once you have determined how much time you have, make up
a 12 month plan. For example if you only have 3 hours per
week to work, that means in a 4 week month you have 12 hours.
So realistically, the first month is going to be getting yourself
set up. Getting your identity package done, your template
letters done, your database set, your telephone script done,
your research (networking, FSBO sites). You want to start
collecting newspapers (remember 5 weeks and older). Your second
month would be going through the newspapers, and going on
line to those FSBO sites and collecting numbers. During the
end of the second month (6 weeks after you have started) you
should be able to start calling on property. Depending on
the hours you are doing your calls will determine how many
people you get to speak with as opposed to leaving a message
for them. Months three and four you will continue your calls,
set up a networking schedule and do deals with one particular
strategy. After you feel comfortable with that strategy you
can move on to the next one during months five and six. Months
seven and eight should have you starting the next strategy,
and the same goes for the remaining months (nine, ten, eleven
and twelve). During months eleven and twelve you should do
some evaluating of your goals for the year, and start thinking
of where you want to go in year two. Be sure to write articles
up for each deal and make note of things you did wrong (yes,
you will make mistakes) and how you fixed them for subsequent
deals.
Once you have your monthly plan set up, break that down in
weekly goals, and then set up your daily goals to meet your
weekly goals. If you don't meet some goals, don't beat yourself
up. Look at the reasons why you didn't meet your goals for
that particular day, week or month. Did other things get in
the way (family, work, health issues) or did you just slack
off. Sometimes you need to take a breather and come back with
some fresh energy. So if you need a break once in a while
take one.
However, you need to realize if you want to succeed you need
to make a commitment to implementing the plan you set up.
If this means missing some television shows, shopping spree,
visiting with friends or some sleep; then that is what you
have to do.
So start implementing the plan today!
Copyright DeFiore Enterprises 2002
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